SecondLook.

Paste a URL. Get a better website.

Second Look reviews a small business's website, rebuilds it from the business's own words and photos, then lets the owner keep it current by sending a text.

Get early access

How it works

Review. Score. Redesign. Build.

You see your site today side by side with three better versions, made from what you already have.

Review

Paste your web address and answer three questions about your business.

Score

A plain report on what works, what doesn't, and what each fix is worth to you.

Redesign

Three new homepages built from your own words and pictures. Nothing invented.

Build

Pick one. It becomes your real website, with the rest of your pages to match.

Keep it current

Text a change. See it first. Tap Approve.

Most small business websites go stale because changing them means a login, a page builder and an afternoon. With Second Look the owner sends a message from their phone, the way they'd text anyone.

Nothing changes without your OK.You see a picture of every change before it goes live.
Every change can be undone.Each one is kept on record, so "undo that" puts it back.
It never makes things up.No invented reviews, prices or claims. If it needs a fact, it asks you.

Move the reviews above the services

Here's your home page with the reviews moved up.Reviews now sit second on the page.

Approve

Done. It's live on your site.

Who it's for

Owners who are on the job, not at a desk.

Trades

Electricians, plumbers, builders. Job photos to recent work in a minute.

Clinics

Physios, dentists, optometrists, vets. Practitioners, services and booking in one place.

Hospitality and salons

Cafes, restaurants, salons. Menus, hours and specials that stay up to date.

Professional services

Accountants, lawyers, agents. A site that reads as current as the firm is.

Early access

We're opening to a small group first.

Leave your email and your current website, and we'll send you a free review of it when your place opens.

Thanks. You're on the list.